|
Title: Interactive television (ITV) allows viewers to see the ad in its entirety by pressing a remote ... Post by: Contesso on Mar 13, 2017 Interactive television (ITV) allows viewers to see the ad in its entirety by pressing a remote button; to order products from home-shopping channels; or choose different camera angles, such as in sports events. Comments by James Pennefather, brand manager for Smirnoff, UK, based on comparison of traditional TV ads to ITV features included all of the following except:
A) "it allows viewers to interact with programming." B) "it is a lot more unproven." C) "it needs further testing." D) "it is a calculated risk." E) "it may or may not succeed." Title: Re: Interactive television (ITV) allows viewers to see the ad in its entirety by pressing a remote ... Post by: ko-evolve on Mar 13, 2017 Content hidden
|