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Other Fields Homework Help Marketing Topic started by: bosmann on Apr 12, 2017



Title: Which of the following describes a measurement scale in which respondents rate the objects by ...
Post by: bosmann on Apr 12, 2017
Which of the following describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other?
A) a comparative scale
B) a continuous rating scale
C) an itemized rating scale
D) a Likert scale
E) extreme scaling


Title: Re: Which of the following describes a measurement scale in which respondents rate the objects by ...
Post by: bantero on Apr 12, 2017
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