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Title: Regarding international marketing research, which of the following statements is (are) true? Post by: bosmann on Apr 12, 2017 Regarding international marketing research, which of the following statements is (are) true?
A) Only one pretest is recommended in cross-national studies. B) Demographics questions can be used without modification in cross-national studies. C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels. D) Personal interviewing is the dominant survey method. E) C and D Title: Re: Regarding international marketing research, which of the following statements is (are) true? Post by: bantero on Apr 12, 2017 Content hidden
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