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Title: What is a market segment and what do marketers look for when defining a market s Post by: goji.go on Feb 9, 2013 What is a market segment and what do marketers look for when defining a market segment?
Title: Re: What is a market segment and what do marketers look for when defining a market s Post by: bbb on Feb 23, 2013 A market segment is a subgroup of potential customers who share similar characteristics and therefore have similar product needs and preferences. Marketers choose those market segments that offer the greatest profit potential, and these become the target markets.
Title: Re: What is a market segment and what do marketers look for when defining a market s Post by: goji.go on Feb 24, 2013 Thanks :D
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