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Other Fields Homework Help Business Topic started by: martinio on May 27, 2017



Title: With regards to persuasive messages in social media, the AIDA approach is limited because it
Post by: martinio on May 27, 2017
With regards to persuasive messages in social media, the AIDA approach is limited because it
A) cultivates long-term relationships.
B) focuses on one-time events.
C) lacks persuasive elements.
D) uses a multidirectional, conversational approach.


Title: Re: With regards to persuasive messages in social media, the AIDA approach is limited because it
Post by: stethanie on May 27, 2017
B
Explanation:  B) The AIDA approach essentially talks at audiences, not with them, and it focuses on one-time events, not long-term relationships. Therefore, a conversational approach is more suited to today's social media.