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Other Fields Homework Help Marketing Topic started by: chinka on Jun 11, 2017



Title: Marketing scholars who believe the ________ believe three exposures to an advertisement are needed: ...
Post by: chinka on Jun 11, 2017
Marketing scholars who believe the ________ believe three exposures to an advertisement are needed: one to make consumers aware of the product, a second to show consumers the relevance of the product, and a third to remind them of the product.
A) three-knock standard
B) three-experience rule
C) three-hit theory
D) three-introduction principle
E) three-exposure norm


Title: Re: Marketing scholars who believe the ________ believe three exposures to an advertisement are ...
Post by: worly on Jun 11, 2017
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