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Title: Which type of consumer segmentation is correctly paired with its descriptor? Post by: CSS5 on Jun 13, 2017 Which type of consumer segmentation is correctly paired with its descriptor?
A) user-rate-segmentation: dividing the market by benefits that people seek in a product B) benefit segmentation: dividing the market by location C) geographic segmentation: dividing the market by age, gender, income, and so on D) demographic segmentation: dividing the market by frequency of customer usage E) psychographic segmentation: dividing the market by psychological characteristics, values, and lifestyles Title: Re: Which type of consumer segmentation is correctly paired with its descriptor? Post by: podra on Jun 13, 2017 Content hidden
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