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Title: Cathy just started a job with XYZ Manufacturing Company. She attended an orientation and was given a ... Post by: AzJose on Jul 5, 2017 Cathy just started a job with XYZ Manufacturing Company. She attended an orientation and was given a packet providing information about the various employee benefits XYZ offers. One item in the packet was a booklet and application form from an auto insurer. The insurer offers lower premiums to XYZ employees. The insurer's plan for selling individually-underwritten auto insurance to employees of XYZ Manufacturing Company is called
A) direct response. B) mass merchandising. C) personal selling. D) multiple marketing. Title: Re: Cathy just started a job with XYZ Manufacturing Company. She attended an orientation and was ... Post by: Toni_Annette on Jul 5, 2017 Content hidden
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