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Other Fields Homework Help Marketing Topic started by: pboehi on Jul 10, 2017



Title: In which of the following budgeting approaches can the previous year’s sales most strongly ...
Post by: pboehi on Jul 10, 2017
In which of the following budgeting approaches can the previous year’s sales most strongly influence the current year’s advertising budget?
a.   all-you-can-afford
b.   percentage of sales
c.   competitive parity
d.   zero-base budgeting
e.   none of the above


Title: Re: In which of the following budgeting approaches can the previous year’s sales most strongly ...
Post by: RSM on Jul 10, 2017
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