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Title: A downstream channel member appears to carry a weak brand by offering a nominal amount of stock but ... Post by: noise on Jul 15, 2017 A downstream channel member appears to carry a weak brand by offering a nominal amount of stock but encourages prospective customers to purchase another brand. The downstream channel member is most likely attempting to drop the weak brand through ________.
A) overt substitution B) discontinuation C) bait-and-switch D) covert conversion E) free riding Title: Re: A downstream channel member appears to carry a weak brand by offering a nominal amount of stock ... Post by: Yenn on Jul 15, 2017 Content hidden
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