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Title: Burton Manufacturing wants to motivate downstream channel members to represent Burton products in ... Post by: noise on Jul 15, 2017 Burton Manufacturing wants to motivate downstream channel members to represent Burton products in new and current markets, but the firm does not want to build strong channel relationships. How can Burton most likely accomplish this goal?
A) Integrating vertically B) Exerting reward power C) Increasing internal sales D) Utilizing coercive power E) Outsourcing logistical efforts Title: Re: Burton Manufacturing wants to motivate downstream channel members to represent Burton products ... Post by: !Hachi! on Jul 15, 2017 Content hidden
Title: Re: Burton Manufacturing wants to motivate downstream channel members to represent Burton products in ... Post by: noise on Sep 30, 2017 Thanks!!!
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