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Title: Limitations of the percentage of sales method of setting an IMC budget include the following ... Post by: rohu on Jul 18, 2017 Limitations of the percentage of sales method of setting an IMC budget include the following except
A) the communications budget is treated as an expense item B) the communications budget follows the revenue rather than having the budget drive or generate revenue C) too much consideration is given on how to build the brand D) budgets are cut at the times they may need to be increased to reverse declining sales Title: Re: Limitations of the percentage of sales method of setting an IMC budget include the following ... Post by: Satioz on Jul 18, 2017 Content hidden
Title: Re: Limitations of the percentage of sales method of setting an IMC budget include the following ... Post by: rohu on Nov 1, 2017 Thanks, you were right
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