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Title: Sponsors often aspire to either creating new brand associations or changing current brand ... Post by: revmitchell on Jul 18, 2017 Sponsors often aspire to either creating new brand associations or changing current brand perceptions so that image transfer from the sponsored sports property to the sponsor's brand occurs.
True or False? Title: Re: Sponsors often aspire to either creating new brand associations or changing current brand ... Post by: Satioz on Jul 18, 2017 Content hidden
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