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Other Fields Homework Help Marketing Topic started by: revmitchell on Jul 18, 2017



Title: In watching NASCAR, Juan transfers the thoughts of excitement and danger of racing to the corporate ...
Post by: revmitchell on Jul 18, 2017
In watching NASCAR, Juan transfers the thoughts of excitement and danger of racing to the corporate sponsors, like Coca-Cola, Burger King, and Interstate Batteries. This is an example of
A) brand preference
B) brand identity
C) secondary brand associations
D) image transfer


Title: Re: In watching NASCAR, Juan transfers the thoughts of excitement and danger of racing to the ...
Post by: Satioz on Jul 18, 2017
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