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Other Fields Homework Help Marketing Topic started by: rohu on Jul 18, 2017



Title: As people enter the stadium for a football game, Jordan asks individuals if they have heard of one ...
Post by: rohu on Jul 18, 2017
As people enter the stadium for a football game, Jordan asks individuals if they have heard of one of the sponsors, Unilever. This is an example of measuring
A) top-of-mind
B) brand recall
C) preference
D) recognition


Title: Re: As people enter the stadium for a football game, Jordan asks individuals if they have heard of ...
Post by: Satioz on Jul 18, 2017
Content hidden


Title: Re: As people enter the stadium for a football game, Jordan asks individuals if they have heard of one ...
Post by: rohu on Nov 1, 2017
:) Correct