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Other Fields Homework Help Marketing Topic started by: ikaro2k on Aug 17, 2017



Title: Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people who ...
Post by: ikaro2k on Aug 17, 2017
Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people who fish. Marketing communication manager decides to run a full-page ad in Field & Stream magazine in May to get potential customers to ask for their sporting goods.This is an example of________________.
a. operational planning
b. strategic planning
c. business planning
d. portfolio planning
e. brand extension


Title: Re: Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people ...
Post by: tic_tac on Aug 17, 2017
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Title: Re: Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people who ...
Post by: ikaro2k on Aug 9, 2018
TYSM