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Title: To determine ________, firms compare the investments they make in acquiring and retaining customers ... Post by: Pandos on Aug 17, 2017 To determine ________, firms compare the investments they make in acquiring and retaining customers to the financial return on those investments.
a. segmentation b. share of customer c. brand personality d. customer equity e. positioning Title: Re: To determine ________, firms compare the investments they make in acquiring and retaining ... Post by: Ormfn on Aug 17, 2017 Content hidden
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