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Other Fields Homework Help Marketing Topic started by: ikaro2k on Aug 17, 2017



Title: Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, ...
Post by: ikaro2k on Aug 17, 2017
Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active uses a(n) ________.
a. undifferentiated marketing strategy
b. filling-out strategy
c. cannibalization strategy
d. limited-line strategy
e. brand extension strategy


Title: Re: Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, ...
Post by: Ormfn on Aug 17, 2017
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