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Title: Saturn car company started a trend with its value pricing strategy of giving customers one price and ...
Post by: Pandos on Aug 17, 2017
Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only. The Saturn Web site gave detailed price information without the need for or involvement of a salesperson. What pricing objective did Saturn use?


Title: Re: Saturn car company started a trend with its value pricing strategy of giving customers one price ...
Post by: Ormfn on Aug 17, 2017
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Title: Re: Saturn car company started a trend with its value pricing strategy of giving customers one price and ...
Post by: Pandos on Aug 9, 2018
Thank you for your help