Biology Forums - Study Force

Other Fields Homework Help Marketing Topic started by: ikaro2k on Aug 17, 2017



Title: A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless ...
Post by: ikaro2k on Aug 17, 2017
A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones. Of which element of the promotion mix is this an example of?
a. sales promotion
b. advertising
c. public relations
d. personal selling
e. product


Title: Re: A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless ...
Post by: Ormfn on Aug 17, 2017
Content hidden