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Other Fields Homework Help Marketing Topic started by: alperkilic on Aug 19, 2017



Title: A linen manufacturer is looking to introduce a quality line of sheet sets to be sold in mass ...
Post by: alperkilic on Aug 19, 2017
A linen manufacturer is looking to introduce a quality line of sheet sets to be sold in mass merchants such as Real Canadian Superstores, Walmart etc. Market research indicates that consumers are willing to pay $59.98 for a Queen set (fitted sheet, flat sheet & two pillow slips). The retailers expect their gross margin to be 50% of the selling price. The manufacturer expects to earn a 40% mark up on cost. What is the maximum amount the manufacturer can spend in production and distribution of the new sheets?


Title: Re: A linen manufacturer is looking to introduce a quality line of sheet sets to be sold in mass ...
Post by: BlueFusion on Aug 19, 2017
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Title: Re: A linen manufacturer is looking to introduce a quality line of sheet sets to be sold in mass ...
Post by: alperkilic on Aug 10, 2018
Thank you!