Biology Forums - Study Force

Hawa owns an independent garden center. Each season she and her employees work to maintain a list of the addresses of her customers. In the preseason of the following year, Hawa sends each of these customers a letter which includes information on the planting season schedule, new products she will be offering this season, and a postage-paid reply card allowing them to preorder their selections for pick-up, to ensure they are not disappointed. Hawa is using direct
A) marketing.
B) response advertising.
C) services.
D) response management.
E) targeting.

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