|
Title: What is diffusion? What factors affect the rate of diffusion in organizations? Post by: Dwillis on Sep 28, 2017 What is diffusion? What factors affect the rate of diffusion in organizations?
Title: Re: What is diffusion? What factors affect the rate of diffusion in organizations? Post by: asmithers on Sep 28, 2017 Diffusion is the process by which innovations move through an organization. Factors which determine the rate of diffusion in organizations include relative advantage, compatibility, complexity, trialability, and observability. Adaptability is also important since innovations often have to be custom-tailored to diffuse effectively. In combination, this suggests that there is considerable advantage to thinking about how innovations are “packaged” and “sold” so as to increase their chances of more widespread adoption.
|