Biology Forums - Study Force

Publicity that is made available to the mass media is an example of ________.
A) controlled messages
B) uncontrolled messages
C) globally integrated messages
D) semi-controlled messages
E) institutional advertising

 B) Public relations tools can be classified as either controlled, semi-controlled, or uncontrolled by the organization. Controlled messages are created by the organizations internally and the organization decides when the message will be delivered to the targeted audience. Semi-controlled messages are placed on websites, in chat rooms, and on blogs, or they take the form of sponsorships of events, and thus what people say about the company is not regulated. When people view these messages is also not controlled by the organization. Uncontrolled messages generally are in the form of publicity, which is made available to the mass media. The media can then use that publicity in any form and at any time it chooses to, and this is not controlled by the organization.

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