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Title: In order for customers to acquire a total product offering, they must offer the Post by: goji.go on Jul 5, 2013 In order for customers to acquire a total product offering, they must offer the ________.
A) distribution or place B) product C) promotion D) price E) perception Title: Re: In order for customers to acquire a total product offering, they must offer the Post by: bbb on Jul 6, 2013 D) Price is what must be given up in order to acquire a total product offering. Price is the only revenue-generating component of the marketing mix. Product, promotion, and distribution strategies are all cost components.
Title: Re: In order for customers to acquire a total product offering, they must offer the Post by: goji.go on Jul 6, 2013 Content hidden
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