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Title: How does organizational buying behaviour differ from consumer buying behaviour? Post by: lemn8 on Oct 11, 2017 How does organizational buying behaviour differ from consumer buying behaviour?
Title: Re: How does organizational buying behaviour differ from consumer buying behaviour? Post by: saltie on Oct 11, 2017 Organizational buyers purchase in large quantities, they are professional, specialized, and well informed. In addition, organizational buying relationships are often ongoing and characterized by personal relationships. By contrast, consumers purchase in much smaller quantities, they may not be well-informed about products, and they are not professionals. As well, the buyer-seller relationship for consumers is typically impersonal and short-lived.
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