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Title: Which of the following is true with regard to the concept of the value package? Post by: Tesy on Oct 11, 2017 Which of the following is true with regard to the concept of the value package?
A) The value package cannot be high if the price of the product is high. B) The price of the product is the primary focus of the consumer. C) The value package includes both tangible and intangible attributes of the product. D) The value package concept applies to physical products, but not intangible services. E) The physical characteristics of the product are the primary focus for the consumer. Title: Re: Which of the following is true with regard to the concept of the value package? Post by: saltie on Oct 11, 2017 C
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