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Title: CRM stands for ________. (Multiple Choice) Post by: goji.go on Jul 6, 2013 CRM stands for ________.
A) consumer relations manager B) customer relationship management C) communications, retailing, marketing D) customized relationship management E) consumer reaction marketing Title: Re: CRM stands for ________. (Multiple Choice) Post by: bbb on Jul 6, 2013 THE ANSWER IS B. Customer relationship management is the process by which existing customers of products are encouraged to remain loyal to the companies and products that they are already familiar with. The aim is to stimulate future sales of products from that company. Customers are kept up to date on sales and promotions and informed about new products coming on the market. A consumer relations manager would likely be an employee of a company who deals with issues regarding customer dissatisfaction. A communications, retailing, and marketing initiative would not be aimed at retaining customers. And customized relationship management would be adapted to individuals or selected groups whose relationships with the company would be handled in unique ways.
Title: Re: CRM stands for ________. (Multiple Choice) Post by: goji.go on Jul 7, 2013 Content hidden
Title: Re: CRM stands for ________. (Multiple Choice) Post by: blazer103 on Jul 10, 2013 B) customer relationship management
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