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Title: The competitive advantages or core competencies that a company has at its dispos Post by: goji.go on Jul 6, 2013 The competitive advantages or core competencies that a company has at its disposal to meet a specified marketing objective are called its ________.
A) opportunities B) consumer confidence level C) marketing mix D) internal strengths E) external offsets Title: Re: The competitive advantages or core competencies that a company has at its dispos Post by: bbb on Jul 6, 2013 THE ANSWER IS D. The core competencies of a company provide customer benefits and set the company apart from the competition because they are not easily imitated. These are the internal strengths of a company and they can be used to meet a specified marketing objective. The opportunities for a company are external factors that could not be considered core competencies. The consumer confidence level is, again, an outside factor and communicates the attitude consumers have about the economy or a specific industry or company. The marketing mix includes the 4 Ps and these do not reflect the competitive advantages or core competencies that a company has at its disposal.
Title: Re: The competitive advantages or core competencies that a company has at its dispos Post by: goji.go on Jul 7, 2013 Content hidden
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