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Other Fields Homework Help Marketing Topic started by: McArgent on Nov 29, 2017



Title: Magazines offer advertisers some degree of creative flexibility. Explain how.
Post by: McArgent on Nov 29, 2017
Magazines offer advertisers some degree of creative flexibility. Explain how.


Title: Re: Magazines offer advertisers some degree of creative flexibility. Explain how.
Post by: vfloyd on Nov 29, 2017
Most magazines offer gatefolds (multiple-page fold-outs), double-page spreads, and bleeds (colour extends to the edges of the page). They can also accommodate special features such as scent strips, pop-up coupons (coupons with a perforated edge appearing on top of an advertisement for a product), and even product samples.