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Title: Explain how impulse purchasing is an advantage of at-retail media. Post by: Timmy on Nov 29, 2017 Explain how impulse purchasing is an advantage of at-retail media.
Title: Re: Explain how impulse purchasing is an advantage of at-retail media. Post by: vfloyd on Nov 29, 2017 In the case of frequently purchased products such as candies, snack foods, toiletries, and beverages, at-retail media advertising stimulates impulse purchasing. Furthermore, research studies indicate that more than three-quarters of all purchase decisions are made right in the store. Such unplanned behaviour creates ample opportunity for point-of-purchase advertising to influence last-minute decisions. It is often referred to as the “last chance” medium.
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