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Other Fields Homework Help Marketing Topic started by: bongua185 on Jan 1, 2018



Title: The revenue premium approach to estimate brand equity involves determining the financial value of ...
Post by: bongua185 on Jan 1, 2018
The revenue premium approach to estimate brand equity involves determining the financial value of the company through stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets.

True or False?


Title: Re: The revenue premium approach to estimate brand equity involves determining the financial value ...
Post by: Link-NM on Jan 1, 2018
FALSE