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Title: What is the first step in the IMC planning process? Describe the components. Post by: Consle on Jan 1, 2018 What is the first step in the IMC planning process? Describe the components.
Title: Re: What is the first step in the IMC planning process? Describe the components. Post by: mafica on Jan 1, 2018 The first step is the communications analysis. It includes product-specific research, consumer-oriented research, and target-market research.
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