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Title: Describe the message theme in a creative brief. Post by: Sitki on Jan 2, 2018 Describe the message theme in a creative brief.
Title: Re: Describe the message theme in a creative brief. Post by: bukharifaran on Jan 2, 2018 The message theme presents an outline of key idea(s) that the advertising program conveys. The message theme represents the benefit or promise the advertiser uses to reach consumers or businesses. The promise, or unique selling point, describes the major benefit the good or service offers customers.
Title: Re: Describe the message theme in a creative brief. Post by: Sitki on May 21, 2018 Correct again
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