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Title: A measure of the impact or intensity of a media plan is: Post by: Sitki on Jan 2, 2018 A measure of the impact or intensity of a media plan is:
A) cost per thousand (CPM). B) gross rating points (GRP). C) opportunities to see (OTS). D) reach and frequency. Title: Re: A measure of the impact or intensity of a media plan is: Post by: bukharifaran on Jan 2, 2018 B
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