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Title: What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand ... Post by: ShadyAh on Jan 5, 2018 What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has been achieved.
Title: Re: What is brand equity? Discuss a brand that you think has brand equity and illustrate how this ... Post by: Alex59 on Jan 5, 2018 Brand equity is the value (monetary or non-monetary) to its owners, influenced by brand name awareness, degree of customer loyalty, perceived quality, and the brand's association with a certain attribute. It is also the consumer’s preference for that brand. That preference could be personal and sometimes unexplainable. Examples will vary.
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