Biology Forums - Study Force

Choose the correct statement regarding Internet advertising.
 
  a) The first attempts to monitor web page traffic consisted of software programs that measured the number of banner ads and the speed of server
  b) As of 2002, the two most visible organizations that measure the Internet audience are Nielsen/net and Arbitron
  c) Reliable data on who is looking at web pages and banner advertising are important for advertisers because they are reluctant to invest money on net advertising without such data.
  d) Internet ratings firms face a difficult problem in buying ratings software

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