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Title: One technique that advertisers often use to influence consumers is celebrity endorsement. The logic ... Post by: fatos on Jan 21, 2018 One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____.
a. operant conditioning b. classical conditioning c. vicarious learning d. observational learning Title: One technique that advertisers often use to influence consumers is celebrity endorsement. The logic ... Post by: Anomander508 on Jan 21, 2018 Content hidden
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