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Title: An accounting firm faced the ire of the media and the general public when one of its directors made ... Post by: Stoscano on Feb 1, 2018 An accounting firm faced the ire of the media and the general public when one of its directors made some racially offensive comments on Twitter. To mitigate the negative publicity, the firm suspended the director for an unspecified period.
After a few weeks, the CEO of the firm asked its PR manager to keep an eye out on the traditional and online media in case the issue resurfaced. What process was the PR manager asked to undertake? a) Environmental scanning b) Issue tracking c) Issue management d) Conflict positioning Title: An accounting firm faced the ire of the media and the general public when one of its directors made ... Post by: 789-you on Feb 1, 2018 Content hidden
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