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Title: Bree, a consumer products company, foresees the decline of one of its products Cappaa brand of ... Post by: itzresonance on Feb 1, 2018 Bree, a consumer products company, foresees the decline of one of its products Cappaa brand of instant coffee.
The public relations firm advises the company to change the packaging and color of the product and rename the product Frappie. The makeover boosted sales and revenue of the product. What type of service does the PR firm provide here? a) Branding and corporate reputation b) Research and marketing evaluation c) Marketing and advertising communication d) Crisis and action communication Title: Bree, a consumer products company, foresees the decline of one of its products Cappaa brand of ... Post by: Jumana00 on Feb 1, 2018 a
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