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Other Fields Homework Help Communication Studies Topic started by: dubluis31 on Feb 7, 2018



Title: How do changes in technology affect the practice of values-driven public relations? What will be ...
Post by: dubluis31 on Feb 7, 2018
How do changes in technology affect the practice of values-driven public relations?
 
  What will be an ideal response?


Title: How do changes in technology affect the practice of values-driven public relations? What will be ...
Post by: EMA on Feb 7, 2018
The choice of a medium and message rests on the values of the source and targeted publics.
However, technology provides the tools of communication. It does not dictate values. The authors
cite the Bible, the first mass-produced book. It is now reproduced by a variety of media. However,
the values expressed in it have not changed.


Title: How do changes in technology affect the practice of values-driven public relations? What will be ...
Post by: dubluis31 on Feb 7, 2018
Thanks