Title: Which of the following statements is true of the factors that affect an advertis Post by: S_leve3 on Nov 18, 2014 Which of the following statements is true of the factors that affect an advertising budget?
A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share. B) Brands in less-differentiated or commodity-like product classes require very less advertising to establish a unique image. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard. E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales. Title: Re: Which of the following statements is true of the factors that affect an advertis Post by: milestone23 on Nov 23, 2014 Content hidden
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