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Title: Sales promotion expenditures increased as a percentage of budget expenditure for Post by: S_leve3 on Nov 18, 2014 Sales promotion expenditures increased as a percentage of budget expenditure for a number of years, although its growth has recently slowed. Which of the following is a factor that has contributed to the growth of sales promotion expenditures?
A) many brands have come to be seen as dissimilar B) the efficiency of advertising as a promotion has improved C) the trade demands more deals from manufacturers D) consumers have become less price-oriented E) the number of brands in the market has decreased Title: Re: Sales promotion expenditures increased as a percentage of budget expenditure for Post by: milestone23 on Nov 23, 2014 Content hidden
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