Biology Forums - Study Force

Other Fields Homework Help Marketing Topic started by: S_leve3 on Nov 18, 2014



Title: A company has developed the prototype of a mobile phone which it plans to launch
Post by: S_leve3 on Nov 18, 2014
A company has developed the prototype of a mobile phone which it plans to launch in the next few months. The phone comes equipped with the most advanced technological features. As part of its test marketing efforts, it allows customers to examine and use the prototype and also gathers feedback regarding product features and price. The results of this test marketing effort show that customers are willing to pay at least $500, considering the phone's various features. As such, the company has found out about the customers' ________.
A) last paid price
B) expected future price
C) lower-bound price
D) upper-bound price
E) typical price


Title: Re: A company has developed the prototype of a mobile phone which it plans to launch
Post by: milestone23 on Nov 22, 2014
Content hidden