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Title: ________ are attributes or benefits that consumers view as essential to a legiti Post by: S_leve3 on Nov 18, 2014 ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.
A) Category points-of-difference B) Conceptual points-of-parity C) Competitive points-of-parity D) Category points-of-parity E) Competitive points-of-difference Title: Re: ________ are attributes or benefits that consumers view as essential to a legiti Post by: milestone23 on Nov 22, 2014 Content hidden
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