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Other Fields Homework Help Business Topic started by: S_leve3 on Nov 18, 2014



Title: Philip Morris bought Miller brewing and launched low-calorie beer, at a time whe
Post by: S_leve3 on Nov 18, 2014
Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?
A) points-of-difference
B) points-of-presence
C) points-of-parity
D) points-of-conflict
E) points-of-inflection


Title: Re: Philip Morris bought Miller brewing and launched low-calorie beer, at a time whe
Post by: milestone23 on Nov 22, 2014
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