Title: Segment Profitability-Determine segment profitability. 5) Segment Positioning-Fo Post by: S_leve3 on Nov 18, 2014 Segment Profitability-Determine segment profitability.
5) Segment Positioning-For each segment, create a "value proposition" and product-price positioning strategy based on that segment's unique customer needs and characteristics. 6) Segment "Acid Test"-Create "segment storyboard" to test the attractiveness of each segment's positioning strategy. 7) Marketing-Mix Strategy-Expand segment positioning strategy to include all aspects of the marketing mix: product, price, promotion, and place. Page Ref: 231 Objective: 3 Difficulty: Moderate 128) Briefly describe single-segment concentration with an example. Title: Re: Segment Profitability-Determine segment profitability. 5) Segment Positioning-Fo Post by: milestone23 on Nov 21, 2014 Content hidden
|