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Title: Why must the researchers avoid generalizing from focus-group participants to the Post by: S_leve3 on Nov 18, 2014 Why must the researchers avoid generalizing from focus-group participants to the whole market?
A) Participants' responses are not reliable. B) Most of the participants are likely to be ignorant about the topic of discussion. C) The size of the group is too small and the sample is not drawn randomly. D) Most of the participants are likely to exhibit similar tastes and preferences. E) The participants usually come from diverse backgrounds. Title: Re: Why must the researchers avoid generalizing from focus-group participants to the Post by: milestone23 on Nov 21, 2014 Content hidden
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