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Title: A consumer is persuaded to buy a product by a message that requires little thoug Post by: S_leve3 on Nov 18, 2014 A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ to arrive at this purchase decision.
A) central route B) peripheral route C) behavioral route D) subjective route E) objective route Title: Re: A consumer is persuaded to buy a product by a message that requires little thoug Post by: milestone23 on Nov 21, 2014 Content hidden
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