Biology Forums - Study Force

By selling Christmas trees from late November through December, Home Improvement is providing ____ utility.
 A) form
  B) possession
  C) place
  D) time
  E) marketing

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Question 2 - Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on new package design ideas for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's ideas contribute to the _____.
 A) pricing strategy
  B) distribution strategy
  C) product strategy
  D) promotion strategy

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Question 3 - Approximately how many businesses are there in the United States?
 A) 900,000
  B) 11 million
  C) 27 million
  D) 1 billion
  E) 4 billion

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Question 4 - If Sunbelt Computers were to take out a short-term loan from Chase for 5 million and were required to keep 500,000 of that in its Chase account, this would be called a(n)
 A) compensating balance.
  B) security deposit.
  C) commercial-paper arrangement.
  D) reserve requirement.
  E) insurance policy.

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Question 5 - The utility created by making a product available at a location where customers wish to purchase it is called ____ utility.
 A) form
  B) time
  C) production
  D) place
  E) possession

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Question 6 - Which of the following best describes marketing mix?
 A) It is the blend of marketing strategies for product, price, distribution, and promotion.
  B) It is the process of continually collecting information from the external marketing environment.
  C) It is the marketing objectives and the specific strategies for achieving those objectives.
  D) It is the process of dividing potential customers into groups of similar people, or segments.

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Question 7 - To qualify as a small business, an agricultural company's maximum annual receipts must be no more than
 A) 500,000.
  B) 9 million.
  C) 800,000.
  D) 1 million.
  E) 750,000.

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